Plans & pricing

Pricing built for locally owned businesses

Stay visible, share updates, and talk with your customers in real time — without competing against big chains for attention. Pick the plan that fits where your business is today, and grow into the next one when you're ready.

The only reason we charge anything is so we never have to sell you out. BackLocal does not make money by selling, renting, or leasing your information — not yours, and not your customers'. Your subscription is what keeps the lights on, so your data stays yours. Full stop.

Starter

For the verified local independent with a single location getting found online.

$19.99 / month

Billed monthly

What's included

Complete profile control
Hours of operation with live “open / closed now” status
Appears in local search results
Basic business listing (1 location)
Photos & logo
One “About” section
Up to 2 deal posts per month

Core

Ideal for a single-location café, salon, boutique, or shop ready to engage customers.

$79.99 / month

Billed monthly

Everything in Starter, plus

Link deals to your POS — Square, Clover, Toast & Lightspeed
Unlimited deal posts to your followers
Basic analytics — profile & listing views
1–3 staff accounts
Ratings & reviews with owner replies
Auto-import menu/services from your website

Growth / Local Plus

For up to 3–5 locations, or one busy flagship that needs more reach.

$129.99 / month

For 3 locations · billed monthly

How many locations?

Everything in Core, plus

Everything in Core for every business registered to you
Up to 3–5 locations under one account
Cross-location dashboard & analytics
Expanded staff accounts

Every plan includes

Verified local-business identity

Listing in the BackLocal mobile app

Photo gallery & services menu

Secure account & data

Email support

Questions, answered

Can I change plans later?

Yes. Upgrade or downgrade at any time from your management dashboard — changes take effect on your next billing cycle, and you keep all of your listing data.

What counts as a “location” on the Growth plan?

Each verified business address registered to your account is one location. Growth covers 3–5 locations — pick your count on the Growth card and the price updates: $129.99/mo for 3, $139.99 for 4, $149.99 for 5.

What does “near-real-time messaging” mean?

Customers can message your business directly through BackLocal and get a fast reply — Core and above also support simple automated replies so no message goes unanswered.

Do I need to be an independent local business?

BackLocal is built for locally owned, independent businesses. Starter requires a verified local independent with a single location — that verification is part of what keeps the platform free of big-chain noise.

How does annual billing work?

Switch the toggle to Annual to pay for ten months and get two free. You can start monthly and move to annual whenever it makes sense for your business.

You're almost there

Your business profile is ready to go live. Pick the plan that fits, and you can upgrade, downgrade, or cancel anytime from your dashboard.

Secure checkout · Cancel anytime · Verified local businesses only