Back Main Street, not Wall Street
BackLocal is a community platform built for one purpose: to give independently owned businesses a direct line to the customers who love them — without getting drowned out by national chains, franchises, and endless ads.
Open now · updated in real time
Why we exist
They give our neighborhoods character, jobs, and a personal touch a corporation never can. Yet they're constantly outspent and out-shouted by the big guys. BackLocal levels the playing field — a quiet, focused place where a local business and its customers can actually find and talk to each other.
Pick your path
Tell us who you are and we'll show you exactly what's in it for you.
One simple dashboard to control your profile, flip your Open/Closed sign in real time, post updates and deals straight to your followers, and stand out — with zero competition from chains and franchises.
See how it works for business →
Find local businesses near you, pin your Top 12 favorites for instant updates, and be the first to know when they're open, what's new, and which deals are only for followers. Free, forever.
See how it works for customers →What we stand for
No chains, no franchises, no big-box noise. If a single owner has more than five locations, they don't belong here.
We never sell your information. A subscription — not your privacy — keeps the lights on, so the experience stays ad-free.
Open or closed, hours, specials — businesses tell customers what's true right now, so nobody drives to a locked door.
No algorithm deciding who sees what. Followers hear straight from the businesses they actually care about.
Coming soon
The BackLocal app is on its way to iPhone and Android. Get real-time updates, follower-only deals, and your favorite local businesses right in your pocket.
Join the movement
Whether you run the shop or shop the block, there's a place for you here.
