For business owners
Be seen. Stay open. Own the conversation.
You shouldn't have to outspend a national chain just to be found by your own neighbors. BackLocal is a focused home for independent businesses — one simple dashboard to control your storefront, talk to your regulars, and fill seats today.
- No competition from chains or franchises — ever.
- Flip your Open/Closed sign in real time, at no extra cost.
- We never sell your data. No ads on your profile.
You control every word
The problem we fix
Big budgets shouldn't beat great businesses.
On every other platform you're buried under franchises, fighting an algorithm, and paying to reach the customers you already earned. BackLocal flips that: a level field where the only businesses are local, and the people following you actually want to hear from you.
Real-time status
Tell customers you're open — the moment you are.
Flip one switch and your live Open/Closed status updates instantly across BackLocal. No more frustrated customers showing up to a locked door, and no awkward "are you still open?" calls. Honesty in real time, included on every plan.
Posts & follower deals
Post once — reach the regulars who care.
Share a fresh special, a new menu item, or a one-day deal and it lands with the customers who chose to follow you. Reward loyalty with offers only your followers see, and turn a slow afternoon into a full house.
Total profile control
Your storefront, exactly the way you want it.
Set your description, hours, photos, and contact info — and show off everything you offer, from takeout and delivery to reservations, online ordering, and more. Edit anything, anytime. What customers see is what you said, never a third party's guess.
Everything included
Built around how local businesses actually work.
No chains allowed
The platform is reserved for small, locally owned businesses — so you're never buried under a national brand's budget.
Direct messaging
Message your followers and answer questions in one place, building the kind of relationship a big box never will.
Ratings & replies
Collect customer ratings and respond publicly to reviews, so your side of the story is always heard.
Profile analytics
See how often your profile and listings get viewed, and learn what's bringing customers through the door.
Up to five locations
Run more than one spot? Manage each location from a single account with an easy business switcher.
Private by principle
Your data is never sold. The subscription is what keeps BackLocal ad-free and on your side.
Up and running fast
From sign-up to spotlight in minutes.
Create your account
Sign up as a business and tell us about your shop. Local owners only.
Build your profile
Add your hours, description, photos, and everything you offer.
Go live & post
Flip your status to Open and share your first update or deal.
Grow your following
Customers follow you and hear from you directly — no algorithm in the way.
Who can join
Made for the little guys on purpose.
BackLocal is exclusively for genuinely local, independent businesses. To keep it that way, members must be:
- A small business with 50 employees or fewer.
- Owned by someone with no more than 5 total locations.
- Independently operated — not a franchise.
Coming soon
Take BackLocal with you.
The BackLocal app is on its way to iPhone and Android. Get real-time updates, follower-only deals, and your favorite local businesses right in your pocket.
Your neighbors are looking for you
Claim your spot on BackLocal.
Get found by the people who already want to shop local — and finally compete on a field that's level.