For customers · always free
Find, follow, and back your local favorites.
The best spots in your neighborhood are run by real people, not corporations. BackLocal helps you discover them, keep up with them, and get rewarded for showing up — all in one calm, ad-free place.
- 100% free for customers — no catch.
- See who's open right now, in real time.
- Unlock deals only followers get.
Supporting local feels good
Why it matters
Every visit keeps your neighborhood alive.
When you shop local, more of your money stays in your community — funding jobs, character, and the places that make where you live feel like home. BackLocal makes choosing local the easy choice.
Pin your favorites
Your Top 12, front and center.
Slot your most-loved businesses into your personal Top 12 for instant, at-a-glance updates the moment you log in. Follow as many others as you like — their latest posts are always one tap away on your Following page.
Real-time status
Know who's open before you go.
Businesses flip their own Open/Closed sign in real time, so what you see is what's actually happening right now. Check the status, grab the hours, and head out with confidence — never to a locked door.
Followers-only deals
Get the inside scoop and the best offers.
Follow a business and you'll see posts, specials, and deals reserved just for their followers — the stuff the general public never sees. New menu drops, flash discounts, and exclusive perks land straight in your feed.
What you get
A better way to shop your block.
Search nearby
Find local businesses by location or ZIP code, filtered to what's actually close to you.
Real-time updates
Open/closed status, hours, and fresh posts — straight from the owner, no guessing.
Exclusive deals
Follower-only specials and offers you won't find anywhere else.
No ads, no noise
A calm feed of the businesses you chose — never an algorithm shouting at you.
Your privacy respected
We don't sell your data. Share your location only if you want to; ZIP search works too.
Rate & be heard
Leave ratings and reviews that help great local businesses get the recognition they earn.
Three easy steps
Start backing local today.
Join free
Create your customer account in seconds — no cost, no catch.
Find & follow
Search near you and follow the businesses you love. Pin your Top 12.
Stay in the loop
Get real-time status, posts, and follower-only deals in your feed.
Coming soon
Take BackLocal with you.
The BackLocal app is on its way to iPhone and Android. Get real-time updates, follower-only deals, and your favorite local businesses right in your pocket.
It's free — and it feels good
Back Main Street, not Wall Street.
Join BackLocal and turn supporting your neighborhood into the easiest part of your day.