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Mission And Vision


Our Mission

Empowering Small and Local Businesses, Amplifying Community Voices

At BackLocal, our mission is crystal clear: to champion the cause of small and local businesses, providing them with a powerful platform to not only be heard but to thrive in the digital age. We are committed to creating an interactive and dynamic bridge that connects businesses with their customers, all while nurturing and strengthening the very heart of our communities—the local businesses.


A Voice for Local Businesses

Empowerment Through Technology

In an era dominated by corporate giants and impersonal transactions, we believe in the extraordinary potential of small and local businesses. These businesses are the backbone of our communities, contributing character, diversity, and a personal touch to our neighborhoods. Yet, they often struggle to be heard amidst the noise of larger competitors.

At BackLocal, we stand as the conduit for change. We provide local businesses with an online and mobile platform that lets their voices resonate. We offer the tools and resources necessary for these businesses to communicate, engage, and connect directly with their customers in near real-time.


Strengthening Communities

Local Businesses: The Heart of Our Communities

Our mission extends far beyond business transactions. We understand that communities thrive when local businesses flourish. That's why we've dedicated ourselves to nurturing the very heart of our neighborhoods—the local businesses that make our communities unique.

We believe in a future where local businesses don't just survive; they thrive. Our platform aims to create a supportive ecosystem that empowers businesses to grow, prosper, and continue playing their vital role in building vibrant communities.


Join Us in This Journey

Together, We Can Make a Difference

At BackLocal, we invite you to be part of our mission. Whether you're a local business owner looking to strengthen your community ties or a customer eager to support your neighborhood businesses, we're here to bridge the gap. Together, we can amplify the voices of small and local businesses, making our communities more vibrant, diverse, and interconnected.

Join us on this exciting journey as we empower small and local businesses, one connection at a time. Together, we can rewrite the narrative of commerce, putting the community at its center.


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BackLocalPrivacy PolicyBackLocal


This Privacy Policy explains how BackLocal, LLC ("BackLocal," "we," "us," or "our") collects, uses, shares, and protects personal information when you use the BackLocal website and mobile application (the "Platform"). The Platform is intended for users in the United States. By using the Platform you agree to this Policy.

1. Scope

This Policy applies to the BackLocal website, mobile app, and related services. It does not apply to third-party services we integrate with, which have their own privacy policies (see Section 5).

2. Information We Collect

2.1 Information you provide:

Account and profile data such as your first and last name, email address, phone number, mailing/business address, business name and details, hours, photos, and the content you post (descriptions, posts, deals, ratings, reviews, owner replies). We store a securely hashed version of your password — never the plaintext.

2.2 Location information:

To power "businesses near you" search, the Platform may collect your device's precise geolocation only with your permission (your browser or device will prompt you). You can decline and search by ZIP code instead. For businesses, we geocode the business address you provide into coordinates so customers can find you. We do not persist a customer's device location after computing nearby results.

2.3 Information collected automatically:

When you use the Platform, our servers log technical data such as IP address, browser/device type, access times, referring URLs, and session details. We use a first-party session cookie to keep you signed in (see Section 4).

2.4 Payment information:

Payments are handled by our processors (Stripe, NOWPayments). We receive limited transaction data and processor identifiers (e.g., a customer or subscription ID) but do not collect or store full payment-card numbers.

3. How We Use Information

We use personal information to: provide and operate the Platform; create and manage your account; process payments and subscriptions; power search and location features; send transactional messages (e.g., account, security, billing, and subscription-renewal notices); respond to inquiries; maintain safety and security and prevent fraud; comply with legal obligations; and improve our services. We will only send promotional email if permitted, and you can opt out at any time (see Section 13).

4. Cookies and Similar Technologies

We use a single first-party session cookie (set by our server) to keep you logged in and operate core features. We do not use third-party advertising cookies, analytics trackers, or tracking pixels. Some pages load web fonts from a content-delivery network, which may receive your IP address as part of delivering the font; no account data is shared with it. You can control cookies through your browser, but disabling the session cookie will prevent you from signing in.

5. How We Share Information — Service Providers

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share limited data with vetted service providers ("processors") only as needed to run the Platform:

  • Stripe — card payment processing and subscription billing.
  • NOWPayments — cryptocurrency payment processing.
  • LocationIQ and OpenStreetMap / Nominatim — geocoding business addresses and ZIP codes into map coordinates.
  • Email/SMTP provider — delivering transactional email (e.g., password resets, verification, billing reminders).
  • Meta (Facebook/Instagram), X, and TikTok — only if a business owner connects a social account to auto-publish their own posts; we send the post content the owner chose to publish.
  • Square — only if a business owner connects Square POS to apply deal discounts; we exchange order and discount data for that transaction.
  • Hosting and infrastructure — our hosting provider stores Platform data.

We may also disclose information to comply with law, enforce our Terms, protect rights and safety, or in connection with a merger, acquisition, or sale of assets (with notice where required).

6. Business Website Crawler

When a business owner submits their own website URL, our crawler may fetch that website to import the owner's menu/services. The crawler only accesses the URL the owner provides and is restricted from internal/private network addresses.

7. Data Retention and Deletion

We retain personal information for as long as your account is active and as needed to provide the Platform, comply with legal obligations, resolve disputes, and enforce agreements. You may close your account at any time; closing schedules a recovery (grace) period after which the account is archived. You may also request permanent deletion of your account and associated personal data from within the app (Account → Delete account), on the web at backlocal.com/delete-account.php, or by emailing privacy@backlocal.com. We will delete or de-identify your personal data except where retention is required by law (e.g., tax/transaction records) or for legitimate fraud-prevention purposes.

We may also delete an account and its associated personal data after a prolonged lapse or non-renewal of a subscription, following advance email notice and a grace period during which you can reopen the account, as described in our Terms.

8. Security

We use reasonable administrative and technical safeguards, including password hashing (Argon2id), encryption in transit (HTTPS/TLS), and access controls. No system is perfectly secure; we cannot guarantee absolute security. If a breach affecting your personal data occurs, we will notify you and authorities as required by applicable law.

9. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to: know/access the personal information we collect and how we use and share it; delete personal information we hold about you; correct inaccurate information; and opt out of the sale or sharing of personal information. We do not sell or share personal information (as those terms are defined under the CPRA), so there is nothing to opt out of, but you may still exercise your other rights. We will not discriminate against you for exercising these rights. To exercise a right, email privacy@backlocal.com; we may need to verify your identity, and you may use an authorized agent.

Categories of personal information we collect (CCPA/CPRA): identifiers (name, email, phone, mailing/business address, account and device identifiers); commercial information (subscriptions and transaction records); internet or other electronic activity (log data, searches, and interactions on the Platform); geolocation data (precise device location, only with your permission); and audio/visual information (photos you upload). The sources are you, your device, and our service providers. We collect these for the purposes described in Section 3 (operating the Platform, payments, search/location, communications, security, and legal compliance), and we disclose certain categories to the service providers listed in Section 5 for those purposes. We have not sold or "shared" any category of personal information.

Sensitive personal information. Precise geolocation is "sensitive personal information" under the CPRA. We use it only to provide the search/"near you" feature you request, and we do not use it to infer characteristics or for any purpose that would trigger the right to limit the use of sensitive personal information.

Retention. We keep each category for as long as your account is active and as needed for the purposes above; transaction and tax records are retained as required by law (generally up to seven years). After your account is deleted we remove or de-identify your personal data except where retention is legally required.

10. Other U.S. State Privacy Rights

Residents of states with comprehensive privacy laws (e.g., Virginia, Colorado, Connecticut, Utah, and others) may have similar rights to access, correct, delete, and obtain a copy of their personal data, and to opt out of targeted advertising or sale (which we do not do). To exercise these rights, contact privacy@backlocal.com.

11. Intended for U.S. Users

The Platform is intended for users located in the United States and is not directed to, or offered to, individuals in the European Economic Area or the United Kingdom. If you choose to access the Platform from outside the United States, you do so on your own initiative, you are responsible for compliance with your local laws, and you consent to the collection and processing of your information in the United States.

12. Children's Privacy

The Platform is intended for users 18 and older and is not directed to children or minors. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected personal information from someone under 18, we will delete it. Contact privacy@backlocal.com if you believe someone under 18 has provided us personal information.

13. Marketing Communications and Opt-Out

We send transactional messages necessary to operate your account and subscription (these are not promotional and may not be opted out of while you have an account). Any promotional email will include an unsubscribe link, and you may also email privacy@backlocal.com to opt out. We do not currently send SMS marketing.

14. Changes to This Policy

We may update this Policy from time to time. We will revise the "Last updated" date above and, for material changes, provide additional notice. Your continued use after the effective date constitutes acceptance.

15. Contact Us

For privacy questions or to exercise your rights, contact privacy@backlocal.com (or contact@backlocal.com). Mailing address: Mailing address available on request at legal@backlocal.com.

BackLocalTerms and ConditionsBackLocal


These Terms and Conditions ("Terms") form a binding agreement between you and BackLocal, LLC ("BackLocal," "we," "us," or "our"). The BackLocal name and logo are registered trademarks of LocalAndNew, LLC, used under license. By accessing or using the BackLocal website or mobile application (the "Platform") you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Platform. In these Terms, a "Business" is a business account, a "Customer" is a consumer account, and "you" or "User" means whichever applies to you. The Platform is intended for users located in the United States.

PLEASE READ ARTICLE 11 (BINDING ARBITRATION AND CLASS-ACTION WAIVER) CAREFULLY — IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO BRING A LAWSUIT IN COURT AND TO HAVE A JURY TRIAL.

Article 1: Eligibility Criteria

1.1 Definition of Eligible Entities:

For the purposes of these Terms, an "Eligible Entity" refers to an enterprise or commercial establishment that is classified as a small business under the criteria set forth herein.

1.2 Employee Limitation:

An Eligible Entity must employ a workforce consisting of fifty (50) individuals or fewer. Any business employing more than fifty (50) individuals, whether on a full-time, part-time, contractual, or any other basis, shall be deemed ineligible to use the BackLocal platform.

1.3 Ownership Restrictions:

Entities with proprietors or ownership structures that hold, manage, control, or possess an interest in more than five (5) distinct business locations are expressly excluded from the definition of an Eligible Entity.

1.4 Franchise Limitations:

Proprietors, stakeholders, or any entities who own, manage, or control franchise operations are not permitted to classify their franchise as an Eligible Entity. Even if a franchise operation conforms to the other eligibility criteria, it remains ineligible due to its nature as a franchise.

1.5 Right to Verification:

BackLocal retains the right, though not the obligation, to verify the eligibility of any entity. Any misrepresentation, falsification, or omission of information regarding eligibility may result in immediate suspension or termination of the account without prior notice.

1.6 Age Requirement:

You must be at least eighteen (18) years old to create or use an account. The Platform is not directed to and is not intended for use by anyone under 18. See the Privacy Policy for our practices regarding minors.

1.7 Sanctions and Export Compliance:

You represent that you are not located in, or a resident or national of, any country or region subject to U.S. embargo or comprehensive sanctions, and that you are not identified on any U.S. government restricted-party or sanctions list. You agree not to use the Platform in violation of any U.S. export-control or economic-sanctions laws.

Article 2: Prohibited Activities and Consequences

2.1 Compliance with Terms:

All users must strictly adhere to the eligibility criteria and all stipulations outlined within these Terms.

2.2 Prohibited Misrepresentation:

Any deliberate misrepresentation or omission of information that results in non-compliance with the eligibility criteria, or any other clause within these Terms, is strictly prohibited.

2.3 Monitoring and Investigation:

BackLocal reserves the right, but is not obligated, to monitor activity on its Platform and investigate any allegations of non-compliance or misrepresentation using any lawful means at its discretion.

2.4 Consequences of Violation:

Users found in violation of these Terms may face suspension or permanent termination of access, at the sole discretion of BackLocal.

2.5 Right to Amend Penalties:

BackLocal reserves the right to amend, modify, or introduce corrective measures in response to prohibited activities, communicated to users in an appropriate manner.

Article 3: Subscriptions, Payments, Automatic Renewal, and Refunds

3.1 Subscription Plans and Fees:

Business subscriptions are offered in tiered plans (currently Starter, Core, and Growth/Local Plus), and customers may purchase an optional Traveler add-on. Plan names, current prices, billing periods (monthly or annual), and included features are published on our pricing page at backlocal.com/pricing.php and are incorporated into these Terms by reference. The price applicable to you is the price displayed at the time you subscribe. We may change prices prospectively on notice; changes take effect on your next renewal.

3.2 Payment Methods:

Payments are processed through third-party payment processors, including Stripe (cards) and NOWPayments (cryptocurrency). You are responsible for any transaction fees or charges imposed by your bank or payment processor. We do not store full payment-card numbers.

3.3 AUTOMATIC RENEWAL — CARD/FIAT SUBSCRIPTIONS:

PAID CARD SUBSCRIPTIONS AUTOMATICALLY RENEW. By subscribing, you authorize BackLocal and its payment processor to automatically charge your payment method the then-current subscription fee at the start of each billing period (monthly or annual, as selected) until you cancel. Your subscription will continue and renew automatically unless and until you cancel it. We will charge you the applicable fee at the then-current rate, plus any applicable taxes, on each renewal date.

3.4 How to Cancel; Effect of Cancellation:

You may cancel at any time — there is no cancellation fee. To cancel, sign in and use "Manage subscription" on your dashboard (web) or the Stripe Customer Portal linked there, or email contact@backlocal.com. Cancellation stops future renewals; you retain access to paid features until the end of the billing period already paid for. We do not provide prorated refunds for the unused portion of a period except as stated in Section 3.6.

3.5 Cryptocurrency Payments — Annual, Non-Recurring:

Cryptocurrency subscriptions are annual and do NOT automatically renew (cryptocurrency cannot be auto-charged). We will email reminders before your access lapses. To keep access, you must make a new payment before the expiration date.

3.6 Refunds — Fiat (5-Day Window):

Payments made in fiat currency (for example, by credit or debit card through Stripe) are eligible for a refund of the subscription fee if the request is made within five (5) days of the initial subscription or any subsequent renewal. Refund requests should be sent to contact@backlocal.com.

3.6.1 Refunds — Cryptocurrency (No Refunds):

Payments made in cryptocurrency (including, without limitation, BTC, ETH, XRP, USDC, or any other digital asset) are final and NON-REFUNDABLE. Because cryptocurrency transactions are irreversible once confirmed on the applicable network, no refund, reversal, or chargeback will be issued, and the five (5) day window in Section 3.6 does not apply to cryptocurrency payments.

3.7 No Refunds After Stipulated Period:

Except as required by applicable law, no refunds will be processed for requests made after the five (5) day fiat window from the initial subscription or renewal date.

3.8 Changes to Payment Policy:

BackLocal reserves the right to amend subscription fees, introduce new charges, or modify the refund policy prospectively. Material changes will be communicated to subscribers in advance, and continued use after the effective date constitutes acceptance.

3.9 Non-Renewal and Lapse:

If a subscription is not renewed — including a cryptocurrency subscription that reaches its expiration date — paid features are suspended. After continued non-renewal, and following advance email notice, the account may be shut down and, after a grace period during which you can reopen it, the account and its associated personal data may be permanently deleted, as described in Article 13.

Article 4: User Content, License, and Acceptable Use

4.1 Your Content:

"User Content" means anything you submit to the Platform — including business profiles, descriptions, photos, posts, deals, ratings, reviews, and owner replies. You retain ownership of your User Content.

4.2 License to BackLocal:

You grant BackLocal a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, display, adapt (for formatting), and distribute your User Content solely to operate, promote, and improve the Platform. This license ends when you delete the content or your account, except for content already shared with others or retained as required by law or for legitimate backup.

4.3 Your Representations:

You represent that you own or have the rights to your User Content, that it is accurate and not misleading, and that it does not infringe any third party's rights or violate any law. Ratings and reviews must reflect a genuine, good-faith experience; fake, incentivized-but-undisclosed, or deceptive reviews are prohibited and may violate the FTC Act.

4.4 Prohibited Content and Conduct:

You will not post content that is unlawful, defamatory, harassing, hateful, obscene, fraudulent, infringing, or that contains malware; impersonate others; scrape or harvest data; interfere with the Platform's operation or security; or use the Platform to send spam.

4.5 No Objectionable Content; Reporting, Blocking, and Moderation:

There is zero tolerance for objectionable content or abusive behavior on BackLocal. By using the Platform you agree not to post content that is harassing, hateful, threatening, obscene, defamatory, or otherwise objectionable, and not to abuse other users. The app and website let you report or flag content you find objectionable and block a business so its content no longer appears to you. We review reports and will act on objectionable content or abusive users — including removing the content and/or ejecting the user — within 24 hours of a report. We also screen submissions with an automated filter and may remove or restrict any content, or suspend any account, that violates these Terms or the law, with or without notice. You may also report content to contact@backlocal.com. BackLocal is a neutral host of third-party content within the meaning of 47 U.S.C. § 230 and is not the author of User Content posted by users.

Article 5: Intellectual Property and DMCA

5.1 Our IP:

The Platform, including its software, design, text, and graphics (excluding User Content), and the BackLocal name and logo (registered trademarks of LocalAndNew, LLC), are owned by LocalAndNew, LLC or its licensors and protected by intellectual-property laws. We grant you a limited, revocable, non-transferable license to use the Platform for its intended purpose. No other rights are granted.

5.2 Copyright Complaints (DMCA):

If you believe content on the Platform infringes your copyright, send a notice under 17 U.S.C. § 512 to our designated copyright agent at legal@backlocal.com (mailing address: Mailing address available on request at legal@backlocal.com) including: (a) your signature; (b) identification of the work; (c) the location of the material; (d) your contact information; (e) a good-faith-belief statement; and (f) a statement, under penalty of perjury, that the notice is accurate and you are authorized to act. We respond to valid notices, provide counter-notice procedures, and terminate repeat infringers in appropriate circumstances.

Article 6: Data Handling and Protection

6.1 Privacy Policy:

Our collection and use of personal data is governed by our Privacy Policy, which is incorporated into these Terms. We collect only the categories of data described there and do not sell your personal data.

6.2 Third-Party Payment Processors:

For payment processing we use third parties including Stripe and NOWPayments. By transacting, you authorize us to transmit the necessary transaction data to these processors. They are expected to comply with applicable data-protection laws; BackLocal is not responsible for their independent acts or omissions.

6.3 Security Limitations:

While we use reasonable safeguards, no method of transmission or storage is perfectly secure, and we cannot guarantee absolute security against breaches outside our control or caused by third parties.

Article 7: Disclaimers, Limitation of Liability, and Indemnification

7.1 NO WARRANTIES:

THE PLATFORM AND ALL SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, BACKLOCAL DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY BUSINESS LISTING OR THIRD-PARTY CONTENT IS ACCURATE.

7.2 LIMITATION OF LIABILITY:

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL BACKLOCAL, LOCALANDNEW, LLC, OR THEIR AFFILIATES, OFFICERS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, GOODWILL, DATA, OR REVENUE, ARISING OUT OF OR RELATED TO YOUR USE OF THE PLATFORM. OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE PLATFORM WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID TO BACKLOCAL IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100). SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

7.3 Indemnification:

You agree to indemnify, defend, and hold harmless BackLocal, LLC, LocalAndNew, LLC, and their officers, directors, employees, and agents from any claims, costs, liabilities, and expenses (including reasonable attorneys' fees) arising out of or related to your User Content, your use of the Platform, or your violation of these Terms or any law or third-party right.

7.4 Exceptions:

Nothing in these Terms excludes or limits liability for gross negligence, willful misconduct, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.

Article 8: Modifications to the Terms

8.1 Amendment Rights:

BackLocal may modify these Terms from time to time. When we make material changes, we will update the "Last updated" date above and, where appropriate, provide additional notice via the Platform or email.

8.2 Acceptance of Revised Terms:

Your continued use of the Platform after the effective date of revised Terms constitutes acceptance. It is your responsibility to review these Terms periodically.

Article 9: User Consent and Acknowledgment

9.1 Affirmative Consent:

At registration you are required to affirmatively acknowledge and accept these Terms and the Privacy Policy (for example, by checking a consent box). By doing so, you agree to be bound by them.

9.2 Continuing Consent:

Continued use of the Platform after registration is ongoing acknowledgment of these Terms and the Privacy Policy.

Article 10: Governing Law and Venue

10.1 Applicable Law:

These Terms are governed by the laws of the State of Florida, without regard to its conflict-of-laws principles, except that the Federal Arbitration Act governs Article 11.

10.2 Venue:

Subject to Article 11, any permitted suit, action, or proceeding will be brought exclusively in the state or federal courts located in Florida, and both parties consent to the exclusive jurisdiction and venue of those courts.

Article 11: Binding Arbitration and Class-Action Waiver

11.1 Informal Resolution First:

Before filing a claim, you agree to try to resolve the dispute informally by emailing legal@backlocal.com with a description of the dispute. The parties will attempt to resolve it for sixty (60) days.

11.2 Binding Arbitration:

If the dispute is not resolved, you and BackLocal agree that any dispute arising out of or relating to these Terms or the Platform will be resolved by binding individual arbitration administered by a recognized arbitration provider (such as the American Arbitration Association) under its consumer rules, rather than in court, except that either party may bring an individual claim in small-claims court. The Federal Arbitration Act governs the interpretation and enforcement of this provision.

11.3 CLASS-ACTION WAIVER:

YOU AND BACKLOCAL AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS.

11.4 30-Day Opt-Out:

You may opt out of this Article 11 by emailing legal@backlocal.com within thirty (30) days of first accepting these Terms, stating your name and that you opt out of arbitration. Opting out does not affect any other part of these Terms.

Article 12: Hosted Online Businesses and Buyer Due Diligence

12.1 Platform Role:

BackLocal operates solely as a directory and communications platform that may list or host local and online businesses. BackLocal is NOT a party to, and does not participate in, broker, guarantee, or insure, any sale, purchase, or other transaction between a user and any business listed or hosted on the Platform.

12.2 Buyer's Responsibility to Perform Due Diligence:

If you purchase goods or services from any online or other business listed or hosted on BackLocal, you do so entirely at your own risk, and it is YOUR responsibility to perform your own due diligence before transacting. BackLocal does not verify, endorse, or vouch for any business, its offerings, its pricing, or its conduct.

12.3 No Reimbursement for Third-Party Transactions:

BackLocal will NOT reimburse, refund, or otherwise compensate any user for any loss arising from a transaction with a business listed or hosted on the Platform — including, without limitation, losses resulting from fraud, scams, misrepresentation, non-delivery, defective goods or services, or a user's failure to perform adequate due diligence. Any dispute arising from such a transaction is solely between the user and the business involved.

Article 13: Suspension, Termination, and Survival

13.1 Termination by You:

You may stop using the Platform and close your account at any time (in the app under Account → Close account, or on the web). Closing your account does not entitle you to a refund except as stated in Article 3.

13.2 Suspension or Termination by Us:

We may suspend, restrict, close, or terminate your account or access — with or without notice — if you violate these Terms or the law, to protect the Platform or other users, or as otherwise permitted in these Terms.

13.3 Inactivity and Non-Renewal:

We may also wind down an account whose subscription has lapsed and is not renewed (including an expired cryptocurrency subscription) or that becomes inactive. We will send advance email notice; if the account is not renewed or reactivated, it may be shut down, and after a grace period during which you can reopen it, the account and its associated personal data may be permanently deleted and cannot be recovered.

13.4 Effect of Termination:

On termination, your right to use the Platform ends and your User Content may be removed. We may retain limited information as required by law or for legitimate business purposes, as described in the Privacy Policy.

13.5 Survival:

The provisions that by their nature should survive termination will survive — including Article 4 (license), Article 5 (intellectual property and DMCA), Section 6.3, Article 7 (disclaimers, limitation of liability, and indemnification), Article 10 (governing law), Article 11 (arbitration and class-action waiver), Article 12, and Article 14, together with any accrued payment obligations.

Article 14: General Provisions

14.1 Entire Agreement:

These Terms, together with the Privacy Policy and any terms incorporated by reference (such as the pricing page), are the entire agreement between you and BackLocal regarding the Platform and supersede any prior agreements on that subject.

14.2 Severability:

If any provision of these Terms is held unenforceable, it will be modified to the minimum extent necessary to make it enforceable or severed, and the remaining provisions will remain in full force and effect. (For the effect of an unenforceable class-action waiver, see Article 11.3.)

14.3 No Waiver:

Our failure to enforce any provision is not a waiver of our right to enforce it later.

14.4 Assignment:

You may not assign or transfer these Terms or your account without our prior written consent. We may assign these Terms, including to an affiliate or in connection with a merger, acquisition, financing, or sale of assets.

14.5 Force Majeure:

We are not liable for any delay or failure to perform caused by events beyond our reasonable control.

14.6 Notices:

We may provide notices through the Platform or to the email address associated with your account, and you consent to receiving notices and other communications electronically.

14.7 Relationship of the Parties:

These Terms do not create any partnership, joint venture, employment, or agency relationship between you and BackLocal.

Article 15: Contact

Questions about these Terms may be sent to legal@backlocal.com or contact@backlocal.com. Mailing address: Mailing address available on request at legal@backlocal.com. We aim to respond within three (3) business days.

BackLocalLegal DisclaimerBackLocal


1. General

This Disclaimer governs your use of the services, tools, products, and features offered by BackLocal, LLC ("BackLocal," "we," or "our"). By accessing or using our Platform, you ("User" or "you") agree to the stipulations laid out herein, together with our Terms and Conditions and Privacy Policy.

2. No Liability for Third-Party Content

BackLocal provides a platform for local and small businesses to communicate directly with their customers. While we strive for accuracy, we cannot guarantee or endorse the reliability, completeness, or timeliness of any third-party content presented on our Platform. The views, opinions, and claims expressed by businesses are solely their own and do not reflect the views or policies of BackLocal.

3. No Warranties

All services, tools, products, and features are provided "as is" and "as available" without any representations or warranties, express or implied. We make no representations or warranties regarding the efficacy, completeness, or suitability of the services provided. See Article 7 of our Terms and Conditions for the full disclaimer.

4. Indemnification

You agree to indemnify, defend, and hold harmless BackLocal, LLC, LocalAndNew, LLC, and their officers, directors, employees, agents, and third parties, from any costs, liabilities, and expenses (including reasonable attorneys' fees) relating to or arising out of your use of the Platform or your violation of this Disclaimer or our Terms.

5. Limitation of Liability

In no event shall BackLocal, LLC, LocalAndNew, LLC, or their affiliates, agents, officers, or employees be liable for any direct, indirect, incidental, special, punitive, or consequential damages whatsoever, including, without limitation, damages for loss of profits, goodwill, data, or other intangible losses, arising out of or in connection with your access to, use of, or inability to use our Platform. This limitation is subject to the cap stated in Article 7.2 of our Terms.

6. External Links

Our Platform may contain links to external sites that are not operated or controlled by us. We assume no responsibility for the content, policies, or practices of any third-party sites or services.

7. Governing Law

This Disclaimer is governed by the laws of Florida. Disputes are subject to the dispute-resolution provisions (including arbitration) of our Terms and Conditions.

8. Amendments

We reserve the right to revise or modify this Disclaimer at any time. We will update the "Last updated" date above. Your continued use of the Platform after any modification signifies acceptance of the revised Disclaimer.

9. Contact Information

For any questions or clarifications regarding this Disclaimer, please contact us at contact@backlocal.com.

BackLocalFAQsBackLocal


What sets BackLocal apart from everyone else?

For businesses, BackLocal offers full control over their profiles, including real-time updates on their open/closed status at no extra cost. Our platform is exclusively for small and local businesses, eliminating the noise from larger chains. Customers can prioritize their Top 12 favorite businesses for quick updates right on their profile page; additional favorites and their updates can be viewed on the Following page.

What businesses can sign up for BackLocal?

Any business that is small or locally owned, as defined in our Terms and Conditions, whose owner does not have more than 5 locations of that business and which is not a franchise.

Why does BackLocal charge a subscription for businesses?

Many platforms profit by collecting and selling user data to third parties. We don't. Your business data and the information you share with us are yours, and we do not sell it. Charging a subscription — rather than monetizing your data with advertising or third-party sales — lets us keep the experience ad-free and aligned with your interests.

Do you share our data with any third party?

We share only what's needed to run the service with vetted providers (for example, payment processors and the mapping service that turns an address into map coordinates), and we share your device location only if you permit it — you can use ZIP-code search instead. We do not sell your data. See our Privacy Policy for the full list of providers and your rights.

Is BackLocal free for customers?

Yes — using BackLocal as a customer is free. Discover local businesses dedicated to serving your community. If anything ever changes, we'll let you know in advance.

How come my customers can't see things that I post?

Customers follow your business to see your posts. Think of your posts as a direct line to the people who want to know when you have something special going on — and you can offer deals just to your followers.

Helpful links

Support, legal, and company information

Everything is still here when needed, just presented more quietly below the main decision area.

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